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More Than Sponsorship

Four Kings Racing helps brands connect with passionate racing fans through elite competition, authentic storytelling, and unforgettable race-day experiences. Every partnership is built around your business goals.

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Why Four Kings Racing

Four Kings Racing competes at the highest levels of dirt racing with a lineup that combines proven championship experience and the sport's next generation of talent. From national events to iconic venues, our team provides brands with year-round visibility through competition, digital content, hospitality, and fan engagement.

Every partnership is customized to create measurable value—not just race-day exposure.

The power of USAC

The USAC NOS Energy Drink National Midget Championship is one of America's most prestigious and historic open-wheel racing series. For generations, it has served as the proving ground for some of motorsports' biggest names, including Jeff Gordon, Tony Stewart, Kasey Kahne, Christopher Bell, Kyle Larson, and Rico Abreu.

Today, USAC continues to attract the sport's top drivers while delivering unforgettable competition at legendary dirt tracks across the country. For brands, that means authentic exposure to one of motorsports' most passionate fan bases.

National Exposure

Your brand travels with Four Kings throughout the season.

  • National schedule spanning premier dirt tracks across the United States
  • Live and on-demand streaming through FloRacing
  • Coverage amplified by USAC Racing, Four Kings Racing, drivers, event promoters, and industry media
  • Sponsor visibility extending beyond race day through digital content and replay coverage
  • Access to a highly engaged audience passionate about motorsports, automotive performance, and American racing culture
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Bring Your Brand to The Track

Nothing builds relationships quite like race day.

Partners have opportunities to create memorable experiences through VIP hospitality, driver meet-and-greets, branded displays, product demonstrations, customer entertainment, and behind-the-scenes access with the Four Kings Racing team.

Whether you're hosting top customers, rewarding employees, or introducing your brand to thousands of passionate fans, we'll help create an experience people remember.

VIP hospitality event experience

USAC Midget Championship events deliver a once-in-a-lifetime experience. Four Kings partners receive an intimate race weekend that includes behind-the-scenes access not available to regular attendees.

Partners receive special VIP tickets with paddock access alongside the race team and access to a hospitality suite overlooking the track. Food, drink, and lodging options are available.

We can provide door-to-door round-trip packages complete with air travel, lodging, VIP ticketing, transportation, and suite access - an outstanding opportunity to reward executives, family members, and top customers. Many B2B introductions happen inside the hospitality suite.

Branding & Partnership opportunities

Every partnership is built around your goals. Programs can include:

Brand Integration

Vehicle branding, crew apparel, digital media, website placement, and branded content.

Hospitality & Client Entertainment

VIP race-day experiences, paddock access, team hospitality, and customer appreciation events.

Content & Social Media

Professional photography, video content, social media campaigns, and collaborative storytelling.

Driver Appearances

Meet-and-greets, trade shows, dealership appearances, corporate events, and community activations.

Business Development

Networking opportunities, B2B introductions, employee engagement, and customer relationship building.

Lets build your 2027 program

Start a conversation

Whether you're exploring motorsports for the first time or looking to elevate an existing program, we'd love to learn more about your business and your goals.

Contact the Team

Media kit

Get the full team and partnership presentation.

Download Media Kit